A tool that allows measuring the true impact and effectiveness of a spot, jingle or art piece or creative concept before it is approved for production through
qualitative and quantitative studies getting objective results in order to make all the changes needed to truly get to the target needed, This way we can reach the objective optimizing resources and investment.

Once the publicitary material is lauched to the public we also measure the impact it has on it so we can get a true relation between the production
made and the impact on the target.